Start small and build. For Marsha, a success is not about size but wanting to do meaningful work for people who want to ‘do the work’.
Look big but operate small.
Give thought to the name, select something simple.
Create a brand.
Beware who’s giving advice and be mindful of what advice you take.
Be clear about who you partner with.
Templatize everything.
Don’t let relationship desires outweigh business needs.
Price based on the value to others, not on the effort to produce.
It’s okay to give stuff away to establish the relationship but ensure the real value is known.
Clearly articulate and manage expectations.
Work with the people you want to work with.
Go cheap – don’t go “Tesla” when you can go “Volkswagen.”
Don’t create structure you don’t need.
Mark your calendar daily to track how you’re spending your time. Align your time/calendar with what matters – e.g., producing revenue, building relationships, delivering value.
When you can afford to, pay someone to do the stuff you don’t want to do, e.g., administrative work.
Make sure to have good tech support so that all technology works together.
Keep a good database of all content and contacts. (Outlook address book & notes works great.)
Have something to say before you get up to speak.
Target the specific media that (podcasts, social media, news outlets, newsletters, etc.) you should follow to stay on top of things and be current.
Carefully evaluate and identify what women’s groups/professional associations to be a part of. Know the difference between organizations that exist to truly support women versus those that just want to socialize.
Have an exit strategy.
Ask for what you want!
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